If you’re new to the real estate industry, you might be surprised to learn that there is a wealth of companies that sell real estate leads to agents. However, if you’ve been in the real estate space for a while, you know that purchasing buyer and seller leads can be a great way to fill your pipeline. It’s become fairly standard for agents to supplement their traditional marketing efforts with a paid lead component.
But, real estate leads can be expensive. Whether you’re buying from realtor.com, Zillow, Bold Leads, Market Leader, BoomTown, or any of the other lead companies, your successful conversion of these leads depends on how you “work” them.
Thankfully, there are some tech tips and tools that can help you make the most of the leads you’re purchasing. Let’s take a look:
#1. A meeting scheduler that works with your calendar
When you reach out to your incoming leads, these tools will allow them to select meeting, call, or showing times that work for them and will automatically send out calendar reminders and invites. Each of these companies has their own features and benefits, but this is — without a doubt — one of the easiest ways to make sure you’re converting that lead to a next step.
#2. A real estate-specific CRM
If you don’t have a way to manage and keep track of your incoming leads, you’re wasting your money buying them. A CRM is vital to your successful organization and management of incoming leads. And, if you use a real estate-specific CRM, many of them come with email templates and drip-marketing tools that allow you to steadily drip information to your leads — keeping them engaged and you top-of-mind.
#3. A live chat that engages visitors
Don’t let people visit your website without getting a proper welcome. Real estate is being infused with Artificial Intelligence, providing agents with the bandwidth to engage with each and every person who’s scrolling through the website.
A.I. powered live-chat is becoming incredibly popular amongst industry professionals. Questions get answered, connections get made, and potential leads get the instant attention they deserve. Plus, it shows prospective clients that you care about the time they’re spending on your site and are ready to make the most of every moment.
Some of the most used chat bot companies include: LiveChat, Formilla, and ApartmentOcean. But, be sure to check with your real estate website company first — some of them offer their own chat bot add-ons.
#4. A virtual tour tech that helps you pre-screen leads
A real estate agent’s time is precious - and so is the clients. Including virtual tour technologies into your business module can help agents zero-in on strong leads. When an online listing includes an HD virtual tour, prospective buyers are able to engage with the property on their own - without having to schedule an in-person tour, first.
Prospective buyers get a chance to digitally explore the property and see if they’re actually interested or not. This way, you’ll know that any leads that do reach out regarding your listing are likely further along the process. Virtual tours are helping agents spend more time with the clients who are ready to move forward with their listings versus dead-end clients.
Companies like Asteroom are not only providing tech-forward virtual tours, but also the ability to turn these tours into videos that can be used on your website or social media to further engage potential leads.
Making the most of your lead spend
No matter how you acquire a new lead, make sure you’re using the tech tools that help convert them into buyers and sellers. To learn more about how Asteroom can take your virtual tours to the next level — without a heavy investment — connect with our team today!