Guide for Aspiring Agents
A Guide to Real Estate in a Post-COVID World
It’s 2020 and social media and real estate have never been more intertwined. The entire industry has been transformed by the connective powers of social media — making it imperative for real estate professionals to establish a strong social presence.
Contemporary real estate goes beyond the traditional borders of local communities and in-person networking. Instead, a large portion of the business happens on social media platforms like Twitter, Facebook, Instagram, and LinkedIn. Real estate professionals who aren’t present within this global real estate community are missing out on a key aspect of the industry.
It’s impossible to ignore the influence that social media has on real estate. If you’re ready to improve your social media game plan, check out these 6 expert strategies:
Establish Your Tone
Successful professional social profiles all have one thing in common - and that’s a well-established tone.
Real estate agents and brokers need to hone their digital voice on their social media profiles. It will play a huge role in solidifying brand identity as a real estate professional; so think knowledgeable, experienced, and approachable.
Stay consistent across the board, but make sure you’re paying attention to the nuances between platforms. For example, Twitter and Instagram posts are heavy on #hashtags and can be more casually written, whereas LinkedIn and Facebook are usually more on the professional side.
Tech Tip: Check out Grammarly! When installed on your computer, it will check the spelling and grammar of nearly everything you type. Because bad spelling and grammar can kill your professional tone, quickly.
Create a Schedule and Stick to It
One post per week may not be enough to sustain a strong social media presence. But, maintaining a solid stream of content can be incredibly time-consuming. Fortunately, there is a way to bypass the immense time and effort required to stay relevant on social.
This can be achieved by creating a social schedule. Look at your posting on a weekly basis and come up with a publishing quota for each profile. After you’ve been gaining momentum, you’ll observe steady growth as your feed begins to grow.
As with any long term strategy, it’s important to stick to the schedule as much as possible.
Make Use of All Available Resources
If you’re taking the time to be active on social media, you need to be using all of the platform’s available resources. Social media is designed to help people connect, reach broad audiences, and be discovered. But, users need to take advantage of their social media tool belts.
Make sure that you’re using prominent hashtags, tagging influencers, and engaging with prospective followers. Whenever possible, link your website in posts and bios to direct traffic to your site.
Perhaps the most useful tool available on Facebook, for example, is to boost your post to target more people in your local area. Even a small ad spend of $25 can help your post get seen by hundreds of people per day.
Tech Tip: Take this a step further by using Instagram Stories, Facebook Live, and the ability to boost posts to a larger audience. Varying your content and the delivery method can be just what your audience needs to get more engaged.
Make Contact Information Clear
Did you know that 44% of web users will leave a professional site or profile if their contact information isn’t easy to find?
This can account for tons of lost leads, lost clients, and lost business. Address this common flaw by making sure that your contact information is everywhere - in your bio, on posts, in your ‘stories’ - the list goes on.
Tech Tip: Make sure you have your chat settings on Facebook properly set up. Facebook Messenger (and it’s available automatic replies) is the perfect way to say “hello” to inquiries instantly.
Grow Your Social Media Engagements
Social media is all about engagement. There’s no better way to connect with your audience and produce tangible results in business, such as new clients and professional contacts, than by increasing community engagement.
This can be done by creating relevant conversations, including strong call-to-actions in your posts, sharing posts, and taking part in what others are saying. A great way to get followers to engage with your posts is by creating a feed that is both interesting and visually appealing - and that can be achieved by considering your graphics. (See the tech tip below!)
Remember, it’s also important to reach out to local influencers to grow awareness of your brand and, thus, engagement on your pages. This includes sharing and commenting on their posts, asking them to share yours, etc.
Tech Tip: You don’t have to be a savvy graphic designer to step up your game when it comes to graphics. Consider platforms like PicMonkey and Canva, which allow you to easily create custom graphics for free! There are even some real estate templates for you to try!
Focus on Imagery and Design
Nothing produces an eye-catching feed like gorgeous imagery. HD photos and videos add an alluring and attention-grabbing element to social profiles.
Social media puts a heavy importance on graphic design, so make sure that you’re creating a visually cohesive feed. Studies show that 38% of people will stop engaging with a site that’s poorly designed or unattractive. In the same way that language is harnessed into your own unique tone, your use of imagery should also have a personal touch.
It’s also important to note that imagery keeps people on your profile for longer. Studies show that the average social user spends 88% more time on sites that include videography. In fact, video was rated as social media’s most demanded content type.
Tech Tip: Take things one step further by diversifying your image-based content library. Consider sharing community tours recorded on a drone, HD staged property photographs, and 3D/VR tours like those from Asteroom. You can even turn these tours into videos, quickly and effectively.
Asteroom’s 3D tour services are harnessing all the power of VR to create high-quality, professional, and immersive property tours. And, it all can be done from the convenience and ease of your smartphone. Asteroom is affordable and easy to use while still delivering the utmost in quality and service.
If you’re interested in creating a 3D dollhouse with Asteroom, visit Asteroom website to start your free trial.